Building a Better Mousetrap
Ralph Waldo Emerson is credited with saying, “Build a better mousetrap and the world will beat a path to your door“. That may have been true in Ralph’s time (mid 1800′s), but it is woefully out of date in 2013. On the Internet we are competing with hundreds of billions of pages and unless we get Google’s attention it doesn’t matter how good our products, services or prices are, or how great our website looks. Fail to follow Google’s ‘rules’ and traffic will forever pass you by.
Website traffic does not happen by accident
Sorry Ralph, but today you must do specific things to attract visitors to your website because they’re just not beating paths anymore – we must create paths to our website, and one of the best ways to do this is by getting quality local links to our site.
In fact, such links not only create traffic paths, but Google uses those links to establish the value of your website in search results. In other words, the more links and the stronger those links are, the better your site will rank in search.
Got traffic? Now you must treat it with respect
Once traffic starts to appear, the other challenge you have is to make sure that your visitors can actually view your website properly. Today (January 2013), as much as 25% of your visitors are trying to view your website with a smartphone. If they have to scroll left to right and up and down to see your website – they will leave immediately. You need a smartphone-optimized website, and fortunately that’s a lot less expensive than you might imagine. We can also help you with that, see the full smartphone-ready solution here…
Flathead Valley Business Smartphone Opportunity
The Webunet Group can build a custom, search engine optimized, mobile-ready website for you! We can pull everything we need from your existing website and turn around your project usually within a week. The “Flathead Guide” is a smartphone-optimized website of local company listings in northwest Montana. Accept our smartphone solution and get ready to have a great 2013.
Regarding mousetraps and your competition…
Did you know that according to Wikipedia, more than 4,400 patents issued by the United States Patent and Trademark Office for new mousetraps making them the “most frequently invented device in U.S. history”? And you thought competition in your industry was tough?
I’m having some trouble making my photos display properly in the slideshow. They are stretched and out of proportion. What am I doing wrong?
Thanks, and I love this idea of your local guide.