You advertise hoping to find new customers…
Traditionally, that’s how the game is played. We advertise, promote, network and search for a constant stream of new customers to pay our bills and grow our business. We experiment, try new things, buy ad space in various publications and broadcast media; the quest for the best (and least expensive) source of new business is never ending.
Sometimes we get lucky, but usually…not so much. The pitch from the salesperson made sense at the time and the charts and graphs looked convincing, but the flood of customers never materialized. Then we’re told that maybe it was our ad copy, the jingle was wrong, our ad wasn’t large enough or we need more frequency, but we are told that we should keep tweaking until we hit the right combination of factors.
Traditionally, such an approach seemed to make sense and it was all we could do with the options available. Fortunately, some traditions need to be abandoned because they simply no longer work.
In the brave new world of 2013, shotgun style advertising can still be reasonably helpful in building a brand and creating some awareness, but it seldom drives a herd of customers to our door. Today, when people want to buy something (anything) they Google it (or Bing it). From where to eat lunch to finding a dentist, getting a mortgage or where to go fishing; your customers are searching online for your products or services.
The good news is that when people search for a product or service they are Ready To Buy! Nobody searches for a chiropractor or a furniture store because they are bored; they search because they want to buy something now! They search online – and today they are searching on their smartphones.
Your customers are looking for you on their cell phones!
The Flathead Valley Business Directory™ was created to capitalize on this innovative and profitable method of attracting new customers. The Flathead Guide is 100% optimized for search engines and absolutely mobile-friendly. Your business listing can help you attract new customers at the exact moment they are “Ready-To-Buy” from you!
Most advertising or promotional “opportunities” are one-shot deals or pay-to-play for every occurrence, but your Flathead Guide listing works for you 24 x 7 x 365. Better still, your smartphone optimized “mini website” costs less for an entire year than most print publications charge for the tiniest of ads. Get listed today for only $4 per month ($48 annually) – Get Found – Get More Sales – Get Moving!